About Us

OBIAA, with support from the Government of Ontario, is developing an exciting CRM built by BIAs for BIAs.  By working together, we will be able to develop Main Street RM1.0 with capabilities to be designed with BIAs in mind, at a cost accessible to most BIAs.

OBIAA has been working with BIAs since 2021 to understand their unique communication and member relationship needs.  By using a common CRM, BIAs will have the added benefit of speaking the same data language.  Using the Metadata from the CRMs (non-identifying data), OBIAA will utilize this opportunity to create Main Street Analytics, a data and benchmarking program to better advocate for BIAs across Ontario.  Main Street Analytics will be a platform Economic Development agencies can utilize to better understand the pulse of Main Street, the effects of major projects on business and the success of programming. 

Have questions?  Contact OBIAA at info@obiaa.com